6 Top Strategies for Overcoming Failure as a Female Founder

Ladies, building your own business is like riding a roller coaster – exciting, scary, and full of twists and turns! However, being a woman entrepreneur can feel like you’re on the “extra bumpy” path sometimes. 

We face a whole bunch of unique challenges that guys might not understand. 

That’s why being resilient (bounce back easily) and adaptable (change your plans when needed) are like your superpower cape!  However, even with those powers, there will still be bumps and even some crashes along the way.

 Now, I know what you’re thinking, “failing? No thanks!” 

 Hear me out!

Failure is actually a normal part of the success journey.  We can’t avoid it completely, but the good news is, we can learn from it and come back stronger than ever!

Instead of seeing setbacks as some big, bad monster, let’s reframe them as stepping stones to success.  

This blog is your guide to turning those “failures” into powerful tools for growth. We’ll share some real-life tips to help you turn those bumps into stepping stones and build an even more awesome business!


Your Business ROI

All of coaches and female-led businesses who implemented Empire Life’s business strategies in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here.


#1 Understanding Failure in Entrepreneurship

It’s Part of the Journey

When you decide to start your own business, you’re signing up for a ride that’s going to have its share of bumps. These setbacks are normal and happen to everyone. Knowing that failure is part of the journey helps you get ready for it mentally and emotionally. It’s not about expecting the worst; it’s about being real and ready to tackle problems head-on.

Failure often gets a bad rap. It’s seen as something personal as if it says something about who you are. For women in business, this feeling can be even stronger because people tend to question their decisions and skills more. Changing how we think and talk about failure is important. It’s not about losing; it’s about learning and finding new ways to shine. 10

Not all failures are the same. There’s a kind that keeps happening because we don’t learn from it, and then there’s the kind that teaches us something new and helps us grow. The trick is to turn our setbacks into stepping stones, not stumbling blocks. This means taking a good look at what went wrong, learning from it, and using that knowledge to do better next time.

Starting and running your own business is a big deal, and it’s okay to stumble along the way. What’s important is that we learn from those stumbles and keep moving forward. I know we all heard that from someone somewhere, but it really is something you should always remember.  


For the female businesses who are scaling, who are already making over $20,000USD-$40,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, contact us and apply here.


#2  Emotional Resilience and Mindset Shift

Being emotionally resilient is like having a superpower for female entrepreneurs. It’s all about bouncing back from setbacks without losing your spark. Let’s face it, running a business can be difficult, and things don’t always go as planned. That’s where emotional resilience comes in—it helps you stay strong, keep your head up, and move forward, even when things get tricky.

How to Grow a Growth Mindset

Think of your mindset like a garden. Just like plants need water and sunlight to grow, your mindset needs the right kind of nourishment. A growth mindset means believing you can develop your abilities and make your dreams a reality. Here’s how to cultivate it:

  • See challenges as chances to grow. Instead of saying “I can’t do this,” try “I can’t do this yet.”
  • Celebrate small wins. Every step forward, no matter how small, is progress.
  • Learn from others. Look up to people who inspire you and learn how they overcome their obstacles. 20

Learning from Failure

I’m sure that nobody loves to fail, but it can actually be a secret weapon. When something doesn’t go as planned, it’s an opportunity to learn and do better next time. Ask yourself, “What can this teach me?” This way, every setback becomes a step forward, not a step backward.

Being Kind to Yourself

Being an entrepreneur is a journey, and it’s important to treat yourself kindly along the way. Practice self-compassion by speaking to yourself like you would to a friend. And remember, patience is key. Great things take time, and you’re doing better than you think.

With that said, running a business can be stressful, so taking care of your mental health is crucial. Here are a few tips:

  • Take breaks. It’s okay to step away and recharge.
  • Stay connected. Talk to friends, family, or fellow entrepreneurs who understand what you’re going through.
  • Stay active. Exercising and staying fit can boost your mood and keep you energized, besides you need to be healthy so you can enjoy your life for longer, I mean, what’s the point of success if you can’t enjoy it later in life, right?

#3 Analyzing and Learning from Failure

Now, how do you actually analyze and learn from your failures? Here’s how:

Gathering Feedback

Feedback is like getting directions when you’re lost. It can guide you back on track. Don’t be shy to ask for it. People often want to help and can offer great advice. Listen carefully, even if it’s hard to hear sometimes. The goal is to learn, grow, and improve. 

Making a New Plan

Once you’ve gathered all this info and insight, it’s time to make a new plan. Use what you’ve learned to build a better strategy. Remember, it’s not about going back to the drawing board; it’s about refining your approach with new knowledge. 30

Learning from failure isn’t just about fixing what went wrong; it’s about building a stronger, smarter, and more resilient version of your business. And remember, every successful entrepreneur has faced setbacks. What sets you apart is not how you fall, but how you rise. 


Have you had a chance to grab our best-selling book, with women’s stories of their rising to success, and Redefining their success?

If you want to be featured in the upcoming book RECLAIM, Series 2, are you a female founder, with an incredible story to share with millions to inspire them, apply here.


#4 Building a Supportive Network

Having a strong support network is like having a safety net that catches you when you fall. It’s not just about having people to cheer you on (though that’s important too). It’s about getting advice, learning from others’ experiences, and feeling less alone in this entrepreneurial journey. 

Mentorship and community can really make a difference when you’re facing challenges. They can offer new perspectives, encouragement, and sometimes even solutions you hadn’t thought of.

Finding Your Tribe

Look for mentors. Finding a mentor can seem daunting, but it’s really about connecting with someone a few steps ahead of you in their entrepreneurial journey. This can be through local business events, online platforms, or even LinkedIn. Don’t be afraid to reach out and ask someone for coffee or a virtual chat. Most people love sharing their knowledge and experiences.

You can also join peer support groups. There are tons of groups, both online and in-person. These can be industry-specific or more general entrepreneur groups. Being part of a group where you can share your highs and lows can be incredibly validating and helpful.

Lastly, why don’t you try to leverage online and local communities? From Facebook groups to local business meetups, there are many ways to find support. Engage actively—ask questions, share your insights, and be open to connecting with new people. 40

Making the Most of Your Network

Be proactive. Don’t wait for others to contact you. Be the one to initiate conversations and ask for advice or feedback. – and what’s equally important is to give back. Networking is a two-way street. Offer your skills and knowledge to help others. It’s a great way to build strong, reciprocal relationships.


Have you joined Quora yet? To speak your mind, ask questions, and display yourself as an expert there.


#5 Financial Management and Risk Mitigation

Keeping Your Finances Strong

Managing your money wisely is key to surviving the ups and downs of business life. When times get tough, having a solid financial plan can be the difference between making it through and having to give up.

Understand your cash flow. Watch the money come and go. This helps you make informed decisions and avoid surprises. Cut unnecessary expenses. Regularly review your spending and see where you can cut back without impacting your business’s growth or operations.

Diversifying and Planning Ahead

Putting all your eggs in one basket is risky business. Diversification—whether it’s through offering a range of products or services, or tapping into different markets—can help reduce risks.

Have a contingency plan. Think about “what if” scenarios and have a plan for how you’d handle them. This could mean setting aside an emergency fund or having a backup supplier. Stay as flexible as you can. The ability to pivot and adapt your business model is crucial, especially when unexpected challenges arise.

Securing Funding and Resources

Finding the cash to fuel your dream project can feel like a jungle gym full of options! You’ve got loans, grants, crowdfunding, and even angel investors – each with their own pros and cons. Do your research and find the one that’s the perfect fit for your business, like picking the best climbing wall route for your skills!

Building a strong relationship with your bank? Now that might not sound exciting, but trust me, it’s like having a personal cheerleader in the financial world!  Even if you don’t need a loan right now, getting to know them early can be a lifesaver later on when you need some extra cash to grow your business. 50

Look, managing the money and risks in your business might not feel like the most fun part of being a boss queen, but it’s super important.  Think of it like building the solid foundation of your dream house!  With a little planning and some creative thinking, you can set yourself up for success and face any challenges that come your way.

Remember, you are not alone.  Lean on your network of friends, family, and other entrepreneurs – they’re like your built-in support squad, ready to cheer you on and offer advice!


With heavily investing in ourselves there is also no need to invest in multiple online courses and masterminds which are not geared toward the woman scaling her business. 

We are launching our women’s and invite only Empire Life Mastermind for female founders who are scaling their businesses, and can display in the vetting process making 20,000 USD a month consistently.


#6 Innovation and Adaptability

Okay, so we all know the business world never sits still, right? Everything changes at lightning speed, and sometimes it feels like keeping up is like running on a treadmill set way too high. But here’s a little secret: change can actually be your secret sauce. Seriously, innovation and being able to roll with the punches can set you apart in a crowded market.

Turning “New” into “Opportunity”

  • Stay curious. Always be on the lookout for new trends or technologies. Ask yourself, “How can this work for me?”
  • Experiment. Not every new idea will be a winner, but that’s okay! The point is to try new things. Think of your business as a lab, and you’re the mad scientist mixing up formulas for success.
  • Listen to your customers. They’re your best source of ideas for innovation. Their needs and feedback can lead you to your next big thing.

Flexibility is Key

Being flexible means you can pivot when you can (yup, that phrase again, I can’t say it enough though). It’s like being a business ninja, dodging and weaving as the market changes.

Have a plan B (and C and D). If one path closes, be ready to sprint down another.

Learn from others. See how businesses outside your industry handle change. You might find a strategy that’s perfect for you.


In Conclusion

Starting and running your own business is a wild ride, full of ups, downs, and loop-the-loops. We’ve talked about how to bounce back from failures, why your vibe attracts your tribe, and how keeping an eye on your cash is super important. Not to mention, we’ve divided into why embracing change can be your best move. 60

Here’s the thing: every single challenge, mistake, or setback is a chance to grow stronger, smarter, and more resilient. Remember, the most successful entrepreneurs aren’t the ones who never fail; they’re the ones who fail and then get up, dust themselves off, and say, “Okay, what’s next?”

So, here’s to you, the brave souls stepping out into the unknown, armed with your dreams and determination. Keep pushing forward, stay adaptable, and never stop believing in the power of your ideas. And always remember, in this journey of entrepreneurship, you’re never alone. There’s a whole community ready to cheer you on. Let’s turn those dreams into reality, one step at a time.


 Hoping this article finds you well, and as always we love to hear from you in the comments!

Thanks for reading!


You can also find more information about Allison Ramsey, Facebook Digital Marketing Professor & Empire Life Founder at Instagram, LinkedIn, Website, and Twitter

To learn more about getting started with Empire Life in launching and scaling your online empire you can contact Allison, Founder of Empire Life, on Instagram and LinkedIn.


Ladies, building your own business is like riding a roller coaster – exciting, scary, and full of twists and turns!

our Recent blogs

Check Out The Most Recent Blogs.

Let’s scale your online empire.


Say Hello!

Hi There! We will love to hear from you! Come Find Us on social and dm us!