Tips for Launching a Successful E-Commerce Site for Female Business Owners

In recent years, there has been a boom in the number of female-owned businesses. And with that boom comes an increase in the need for e-commerce websites that cater to this growing demographic. If you’re thinking about starting an e-commerce store for female-owned businesses, there are a few key things you need to keep in mind.

Make sure you also put some thought into your target market. 

Who are you selling to? 

What needs or pain points are you trying to address? 

When you know who your target market is and what they’re looking for, you can better tailor your store and your products to meet their needs.

Last but not least, don’t forget to promote your e-commerce store once it’s up and running. Use social media, email marketing, and other digital marketing channels to reach your target audience and let them know about your new business.

Why You Should Consider Starting an E-Commerce Business

There are a number of reasons why starting an e-commerce business is a great idea. For one, you’ll have complete control over your business. You’ll be able to set your own hours and work from anywhere in the world. 

Additionally, an e-commerce business is a great way to make money passively; once you’ve built up your store and established a solid customer base, you’ll be able to generate income even while you’re sleeping! Also, starting an e-commerce business is relatively low-cost compared to other types of businesses. All you need is a domain name and hosting, and you can get started for less than $100.

Now that you know some of the benefits of starting an e-commerce business, let’s take a look at how you can get started.


For the female businesses who are scaling, who are already making over $20,000USD-$40,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, and contact us and apply here.


By following these tips, you can increase your chances of launching a successful e-commerce store for female business owners.

If you’re thinking about starting an e-commerce website for female-owned businesses, there are a few key things you need to keep in mind. 

First, niche down your idea so that you can better appeal to your target market. 

Second, take the time to test your idea in the market before investing time and money into creating an entire website. 

Third, be careful when sourcing from Asia as there can be potential quality control issues. 

Fourth, SEO is important for e-commerce sites as it helps them rank higher in search results; however, it’s also complex so make sure you partner with an experienced agency or consultant. .

Fifth, choose your platform carefully as migrating later on can be costly. By following these tips, you’ll be well on your way towards creating a successful e-commerce website for female-owned businesses.

Niche Down Your Idea

The first step to creating a successful e-commerce website is to niche down your current idea. When it comes to female-owned businesses, there is a lot of competition out there. So, it’s important to focus on a specific niche within that market. For example, you could create an e-commerce store that specializes in selling eco-friendly products for women or products made by female entrepreneurs. By narrowing your focus, you’ll be able to better appeal to your target market and stand out from the competition.

If you’re a woman who’s thinking about starting her own e-commerce business, you’re in good company. According to recent studies, more and more women are choosing to start their own businesses every year. 

Thanks to the internet, it has never been easier to do so. 

With so much competition out there, how can you make sure that your e-commerce store is successful?

One of the best ways to ensure your success is to test your idea before you launch your website. This means putting together a prototype or minimum viable product (MVP) and seeing how well it performs. You can then use this information to make necessary changes or improvements before you officially launch your store.


Have you had a chance to grab our best-selling book, with women stories of their rising to success, and Redefining their success.

If you want to be featured in the upcoming book RECLAIM, Series 2, are you a female founder, with an incredible story to share with millions to inspire them, apply here.


Be Careful When Sourcing From Asia

When sourcing products for your e-commerce store, it can be tempting to source from Asia because of the low cost. However, there are a number of potential problems that come with sourcing from Asia, including language barriers and quality control issues. 

If you do decide to source from Asia, be sure to do your research and partner with a reputable supplier. Otherwise, you risk ending up with subpar products that don’t meet the needs of your customers.

SEO Is Important for E-Commerce Sites

If you want your e-commerce website to be successful, you need to make sure it’s optimized for search engines like Google. This process is known as SEO (search engine optimization). SEO is important for e-commerce sites because it helps them rank higher in search results, which leads to more traffic and sales. 

However, SEO is also complex and ever-changing, so it’s important to partner with an experienced agency or consultant who can help you navigate the landscape and avoid being penalized by Google. 


With heavily investing in ourselves there is also no need to invest in multiple online courses which are not geared toward the woman scaling her business. 

There are mastermind and online courses primarily for female founder who is just starting out. Where we guide them in finding and solidifying their ideal client, their client avatar, and hone in on their exact message, their true essence, and bringing this to the world, in our Empire Life Blueprint Online Course, here.


Choose Your Platform Carefully

When choosing a platform for your e-commerce website, it’s important to put careful thought into your decision. This is because migrating to another platform later on can be time-consuming and expensive. WordPress is a popular choice for e-commerce websites because it’s easy to use and there are many plugins available to extend its functionality. However, there are a variety of other platforms out there that may better suit your needs depending on your business model and budget.  

Not sure where to start? Need some ideas to get your brain going? 

Here are a few ideas to get you started: 

Eco-Friendly Products for Women

There is a growing demand for eco-friendly products, as more and more people are becoming conscious of their impact on the environment. As a result, this is a great niche to tap into if you’re looking to start an e-commerce store for female entrepreneurs

Not only will you be able to appeal to a wide range of customers, yet you’ll also be able to make a positive impact on the world. Here are a few ideas for eco-friendly products you could sell: 

  • Reusable water bottles
  • Reusable shopping bags
  • Cloth menstrual pads
  • Natural beauty products
  • Bamboo toothbrushes

Products Made by Female Entrepreneurs

Another great option for an e-commerce store catering to female entrepreneurs is to sell products that are made by other female entrepreneurs. This is a great way to support other women in business while also providing your customers with high-quality products. 

Some ideas for products made by female entrepreneurs include: 

  • Jewelry
  • Clothing
  • Art prints
  • Home decor items
  • Stationery

Niche down your current idea to create a successful e-commerce website as a female founder. This way you are able to better appeal to the target market and stand out amongst the rest! 

Consider these two examples when coming up with your own narrowed down version: selling eco friendly products made by female entrepreneurs or products made by other female entrepreneurs.

Get specific

Once you’ve done your research, it’s time to get specific about your niche. For example, rather than just selling products for women, you could focus on selling eco-friendly products or products made by female entrepreneurs. The more specific you are, the easier it will be to target your marketing efforts and attract customers.

Think long-term

When you’re narrowing down your idea, it’s important to think long-term. You want to choose a niche that you can grow into over time. As your business expands, you can always add new products or services, but it’s much harder to change your focus once you’ve established yourself in the market.


Prove Marketing And Business ROI

100% of coaches and female-led businesses who implemented Empire Life’s business strategies in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here.


There are many advantages to starting an e-commerce business as a woman entrepreneur. With some careful planning and execution, any woman can succeed in this growing field. 

Start by narrowing down your idea into a specific niche, that you can better appeal to your target market. Then decide what kind of products you’ll sell and how you’ll source them. By following these steps, you’ll be well on your way to launching a successful e-commerce store of your very own!


 Hoping this article finds you well, and as always we love to hear from you in the comments!


You can also find more information about Allison Ramsey, Facebook Digital Marketing Professor & Empire Life Founder at Instagram, LinkedIn, Website, and Twitter

To learn more about getting started with Empire Life in launching and scaling your online empire you can contact Allison, Founder of Empire Life, on Instagram and LinkedIn.


Make sure you also put some thought into your target market.

our Recent blogs

Check Out The Most Recent Blogs.

Let’s scale your online empire.


Say Hello!

Hi There! We will love to hear from you! Come Find Us on social and dm us!