The Benefits of Podcasting for Female Owned Businesses

Podcasts are an increasingly popular way to reach out to potential customers. It’s a great opportunity for female business owners to make their voices heard in the business world. By starting a podcast, female entrepreneurs can use their platform to share their expertise and experiences, build relationships with customers and industry leaders and stand out from the competition. In this post, we’ll look at why podcasting is an effective marketing tool for female-owned businesses and what you need to know before getting started. 

Podcasts offer several advantages over other forms of marketing. For starters, they allow you to connect with your audience on a more personal level than other forms of advertising. 

With a podcast, you can provide valuable information in an entertaining way that will keep listeners engaged. Plus, podcasts are a snap to produce and distribute – all you need is a decent microphone (you can always invest in a better one later) and recording software (such as zoom). Podcasts can also be only audio-based.

You can record your podcast at home or have it professionally produced for a relatively low cost. 

Additionally, there are plenty of free or low-cost podcast hosting services (soundcloud) available that make it easier to upload your episodes and distribute them across multiple platforms. 

Starting a successful podcast requires planning and preparation before hitting “record” on your first episode. 

Here are some questions to ask yourself to get you going on the right path:  

1) Brainstorm ideas for topics – What themes do you want to cover? What stories do you want to tell? Search Quora too for great topic ideas.

2) Identify potential guests – Who would be interested in appearing on the show? How will they benefit from being featured? 

3) Research the competition – What kind of content are competitors producing? 

4) How often do you want to publish new episodes? 

5) Will you hire a video editor? Will you launch a youtube channel with your podcasts too?

6) Choose the best equipment for you right now, you can always get a better microphone later – Invest in good quality equipment for recording as you gain more experience. 

7) Promote your podcast – Create social media accounts specifically for promoting the show or your business where you can let your audience know about a new episode; consider creating teaser trailers or other promotional materials; advertise on relevant websites or blogs; set up interviews with industry bloggers or influencers; submit your show to major podcast directories (iTunes, SoundCloud, Google Play, Spotify, Amazon Music, etc.). 

Once everything is ready to go, all that’s left is recording! 

Make sure each episode offers something useful and interesting so listeners will come back again for the next episode. 

Have fun telling stories that showcase both yourself and any guest speakers who appear on the show — but most importantly remember why people listen – because it’s informative! 

But why is podcasting important? 

I’ve heard people need a perfect microphone, a perfect sound proof room, a perfect niche, the key is to start recording. 


For the female businesses who are scaling, who are already making over $20,000USD-$40,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, and contact us and apply here.


Let’s break down why podcasting is such a powerful tool. 

What makes podcasts/podcasting so invaluable to businesses and especially female founders, and female led businesses?

Podcasting is a great way to reach new customers and grow your business

The first reward that comes with having a podcast is the opportunity to network and build relationships with other professionals within your industry. 

Not only does this create an invaluable source of contacts and referrals but it also provides you with information about upcoming trends and developments in your field of interest

This knowledge can help you develop new strategies for growing your business, giving you an edge over competitors who may not be taking advantage of such resources.

Another major benefit associated with podcasting as a female entrepreneur is the potential to reach out to a broader audience

It’s an affordable marketing strategy that can be executed with minimal effort

Having regular followers who look forward to tuning into your latest episode provides them valuable insight into who you are as an individual while gaining credibility in the wider industry; this type of relationship cannot be achieved by just relying solely on advertisements or expensive PR initiatives alone – instead building up trust through consistent high-quality content will ensure long-term loyalty from current fans plus help attract new customers too!

Having a successful podcast also gives female founders access to more effective marketing tools than before. Tools like analytics can track listens/downloads and measure engagement levels which helps you understand what topics resonate most strongly with your listeners and tailor future episodes accordingly. 

You can also run competitions via social media or use exclusive offers as incentives to increase subscribers; these strategies give businesses an affordable way to bring new customers on board without any financial outlay or commitment on behalf of the customer.

It’s also relatively inexpensive compared to other forms of marketing — all you need is a microphone and editing software plus promotion strategies tailored specifically towards listeners interested in hearing more about what makes female-owned businesses unique! 

Podcasts can be hosted on your website or blog

Since podcasts are usually free for listeners and easily shared, they provide a platform where people from all walks of life can connect with each other and find common ground – whether it’s through discussing similar interests or learning about topics that they haven’t previously explored in depth. 

By broadcasting content online, you can reach people outside of your local area – so even if your business is limited to one particular region, there’s still scope for expansion worldwide!

They’re a great way to share information and build relationships with potential and current customers

In addition to reaching new and engaged audiences, podcasting is great for building relationships with other professionals in your industry for the future

By engaging in conversations with other guests or groups of guests on the show, you can create meaningful connections that will help grow your network and lead to potential collaborations down the line. 

These connections could also prove beneficial when it comes time for you to find sponsorships or partners for future projects.  

All in all, podcasts offer female entrepreneurs many advantages including improved networks, greater accessibility for audiences worldwide, accessible marketing opportunities plus increased visibility; thus providing an invaluable platform upon which women-owned businesses can boost profits and establish their presence within today’s competitive market place.

You can use podcasts to promote your products or services, or simply share industry news and insights

Furthermore, podcasts provide excellent opportunities for female entrepreneurs to showcase their skills and knowledge about their industry and build their personal brand. 

Through this medium, listeners will get more insight into who you are as a person and what sets you apart from the competition. 

It’s important that female owned businesses have a strong presence online in order to attract more attention from potential customers, clients, and/or investors, so make sure you’re utilizing all available platforms like podcasting!

Finally, reaping the rewards associated with having a successful podcast includes increased visibility which in turn leads to greater profits. 

People love listening to podcasts, and when done well they display you as the expert in your field

Podcasts can help establish your brand as an authority in your field – especially if you have guests on your show who can offer insights into their own areas of expertise

This will help you build relationships with potential customers as well as industry leaders who may be interested in partnering with you on future projects or ventures.

One of the major benefits of podcasting is that it allows you to reach new audiences that may not be familiar with your business or brand. 

Podcasts offer an intimate space where you can connect with potential customers on a deeper level and share stories about your business

You can also use podcasts as a platform to discuss topics related to your industry and demonstrate your expertise in the field. 

As a CEO or founder, investing in a podcast and video editor list is a great way to grow your customer base organically while optimizing profits for your business in the long-term.


Have you joined our Facebook Group for female founders yet?

Also…if you love hearing about money mindset make sure to check out our blog and our best-selling book.


**If you need further mentoring about podcasting for female founders or would like to learn more about being a podcaster, let us know – we’d love to be of support to you scaling your podcast!**


With heavily investing in ourselves there is also no need to invest in multiple online courses which are not geared toward the woman scaling her business. 

There are mastermind and online courses primarily for female founder who is just starting out. Where we guide them in finding and solidifying their ideal client, their client avatar, and hone in on their exact message, their true essence, and bringing this to the world, in our Empire Life Blueprint Online Course, here.


Podcasting is an effective way for female entrepreneurs to share their knowledge while building relationships with customers and industry leaders alike. 

With these tips in mind, you’ll be well on your way towards launching a successful podcast that reaches new audiences while helping spread awareness about what makes women owned businesses so special! 

With the right podcast strategy, podcasting can be an invaluable tool for female founders – so don’t wait any longer – jumpstart your podcasting efforts today! If you need advice about podcasting for female founders or would like to learn more about being a successful podcaster, let us know – we’d love to help! 

Podcasting is an important tool for female business owners to leverage the power of your audience. 


Prove Marketing And Business ROI

100% of coaches and female-led businesses who implemented Empire Life’s business strategies in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here.


In conclusion >>> The opportunities and growth associated with podcasting are endless; it’s just up to us as female entrepreneurs to take advantage of them! 

Podcasting is cost-effective and relatively easy compared to other marketing efforts, making it an ideal platform for small businesses looking for exposure without breaking the bank. If you’re looking for ways to expand your reach online, why not give podcasting a try? With enough dedication and effort, there’s no telling how far it could take your business!

Happy podcasting! 


 Hoping this article finds you well, and as always we love to hear from you in the comments!

Thanks for reading!


You can also find more information about Allison Ramsey, Facebook Digital Marketing Professor & Empire Life Founder at Instagram, LinkedIn, Website, and Twitter

To learn more about getting started with Empire Life in launching and scaling your online empire you can contact Allison, Founder of Empire Life, on Instagram and LinkedIn.


Podcasts are an increasingly popular way to reach out to potential customers.

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