Building An Engaged And Large Email List (Part 2)
I get the question a lot from clients, “Is Email Dead?”
They want to know if email marketing is worth their time to set up and to know if setting up these sequences and promotions is also worth their time.
In this article we will go into how to grow your email list, this is part two of a two-part article. Part one has 1-4 tips, here, and part two is below with 5-10 tips.
You want people to relate to your brand messaging.
One of the ways these brands cultivate customer loyalty is through valuable content. While there are many ways to do this, email marketing is one of the most potent ways to reach your target audience — when done correctly.
I subscribe to J. Crew’s email list to get their “Flash Sale” offers.
I subscribe to Spotify’s newsletter to receive special promotions.
And I subscribe to Athleta’s emails to hear about unique sales items near me.
In short, I subscribe to their emails to get value.
If you’re starting from zero, building an impressive email list can feel like an impossible feat!
Here, we’ll cover some high-quality strategies to build an email list from scratch in this part two article.
Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can use your emails to attract better long-term customers.
With heavily investing in ourselves there is also no need to invest in multiple online courses which are not geared for the woman scaling her business.
There are mastermind and online courses primarily for the female founder who is just starting out. Where we guide them in finding and solidifying their ideal client, their client avatar, and hone in on their exact message, their true essence and bringing this to the world, in our Empire Life Blueprint Online Course, here.
Building Your Email List Tips Part 2:
- Go into the value in your CTA in detail
We’ve talked a lot about different formatting you might use in your CTA’s (including pop-up ads or personalized offers embedded in blog posts in part one here), but what about the language in your CTA’s? It is alright to focus on humor and sarcasm to get clicks too.
To optimize sign-ups, ironically, you don’t want to use the words “sign up.” Who wants to “sign up” or “subscribe” to more junk emails? Instead, you want to outline the value you can offer upfront, using language like, “Featured”, “Download,” “Exclusive,” and “Access.”
For instance, you might write, “Download our exclusive top ten ways to build your email list now,” and include an email subscription form, or, you might say, “Access all our exclusive events and offers.” Both of these CTAs make perfectly concise in the value they will gain from providing their email address.
Your web viewers need to understand how your emails can offer exclusive and unique materials that are not already available on your website. They want to believe that you are is offering something unique via email.
- Pitch your email newsletter on your social media accounts and email signature.
You might not have a long list of email subscribers yet, what better way to mention it than mentioning everywhere you can mention it. If you have a following on Instagram, a following on Twitter, and a fan base on Facebook, or entrepreneurs you communicate with via email, what better way to utilize these loyal and solid connections to build an email list?
You might try pitching an email newsletter on your business’s Twitter, Facebook, or LinkedIn accounts. The people who follow you on those sites already know they enjoy your content, but they are not necessarily aware of your newsletter.
Give them the option.
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If you are not yet comfortable pitching your email newsletter on social media, or if you do not have a big following yet on any of your accounts, you could also include a link in your email signature, and regardless this is a good idea — that link could go directly to your email newsletter, or a landing page with email subscription CTA’s or it could be a link to a blog post.
Since it is likely that you communicate daily with a wide range of people via email, and when they get value from your personal emails, they might want the option to click a link and learn about your company in more depth.
Have you joined Quora yet? To speak your mind, ask questions, and display yourself as an expert there.
- Start Making More Landing Pages.
HubSpot conducted research and found companies see a 55% increase in leads when you increase the number of landing pages from 10 to 15 pages.
Individual and personalized landing pages allow you to appeal to a wider demographic. Every person who visits your site needs something different, therefore the more landing pages we can create to answer each person’s individual needs, the more sign-ups we gain.
It is similar to restaurant menus. The more we can offer to cater to our specific ideal clients, the more clients we’ll bring in.
- Encourage all website visitors to sign up immediately.
We want to strategically place personalized CTAs where it counts — on landing pages, sales funnel pages and blog posts.
If our newsletters mostly center around one or two topics, it’s relatively straightforward to create a personalized CTA — write a CTA that reflects your newsletter’s purpose, such as, “Want free SEO hacks? Sign up for our newsletter!”
For the female businesses who are scaling, who are already making over $20,000USD-$40,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, and contact us and apply here.
- Include a CTA on your About Us page.
Your About Us page is one of the most potent pages in terms of conversion potential. Think about it like this — how often do we visit About Us pages for businesses we don’t care about?
Ideally, our About Us pages will get visitors ready to desire more from our businesses, yet it might not be enough to convince them to purchase. A CTA that encourages them to sign up for a newsletter is easier to subscribe to than a “buy now” ask.
- Start To Explore Trying A Scroll Box.
Timing is everything when trying this. Our CTA’s are best if we catch our visitors when they are ready to take action.
Figuring out when our visitors are ready to subscribe depends on our website viewers’ behavior, therefore we will want to conduct A/B testing to determine where you need to place our CTA’s.
We can ask ourselves: Do our CTA’s work best towards the bottom of a blog page, when it slides out to the right, or does it get higher clicks and conversions at the beginning of the page, sliding out from the left?
Ultimately, it will depend on our page’s content and our viewers, yet a scroll box is a subtle and useful option to help us to catch our viewers when they’re almost ready to convert.
Your Businesses ROI
All of the coaches and the female-led businesses who implemented Empire Life’s business strategies in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here.
Hoping this article finds you well, and as always we love to hear from you in the comments!
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“You want people to relate to your brand messaging.”
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