Stop Undercharging: Master the Art of Pricing Your Worth

I get it. You’re probably scared. The thought of raising your prices might send a shiver down your spine. Will clients flee? Will they think you’re overvaluing your services? As a fellow female founder, I’ve been there.

The truth is, undercharging is an epidemic among women entrepreneurs. We often second-guess our worth, fearing that asking for what we deserve will somehow make us less desirable. But let me tell you, this couldn’t be further from the truth.

Undercharging doesn’t just hurt your bank account; it chips away at your confidence, limits your business growth, and ultimately, prevents you from reaching your full potential. It’s time to break free from this self-sabotaging cycle.

 This isn’t just about increasing your income (though that’s definitely a perk!). It’s about recognizing the immense value you bring to the table and owning it. It’s about cultivating a business that thrives, attracts dream clients, and leaves you feeling empowered, not exhausted.

 Are you ready to step into your power and master the art of pricing your worth

 Let’s dive in together.


Your Business ROI

All of coaches and female-led businesses who implemented Empire Life’s business strategies in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here.


Unpacking the Undercharging Mindset 

The word “unload” perfectly captures the feeling we’re aiming for here.  Imagine carrying a heavy backpack, filled with doubts, fears, and outdated beliefs about money and worth. It’s time to unzip that backpack and examine its contents.

Why Do We Undercharge?

There’s no single answer, but a combination of factors often contributes to this pervasive issue:

Fear of Rejection: This is perhaps the biggest culprit. We worry that if we raise our prices, clients will balk and go elsewhere. Here’s the thing: not all clients are created equal. The ones who value your expertise and the unique transformation you offer won’t be deterred by a fair price. In fact, a higher price often signals higher quality and attracts a more committed clientele.

Imposter SyndromeThe dreaded “I’m not good enough” voice that whispers in our ears can be incredibly debilitating. It makes us question our skills, experience, and the value we bring to the table. Remember, you are not an imposter. You have honed your craft, invested in your education, and helped countless clients achieve their goals. Own your expertise.

The “Nice Girl” Syndrome: Women are often socialized to be accommodating, helpful, and to prioritize others’ needs over their own. This can translate into undercharging as a way to avoid conflict or appear more “likeable.” However, being kind and generous doesn’t mean you have to undervalue your work.

Lack of Financial Literacy:  Let’s face it, talking about money can be uncomfortable. Many of us were never taught the basics of financial management, let alone how to price our services effectively. This lack of knowledge can lead to guessing games and setting rates based on what others are charging, rather than what we truly deserve.

Comparisonitis: In the age of social media, it’s easy to fall into the trap of comparing ourselves to others. We see what other entrepreneurs are charging and think, “I can’t possibly charge that much.” Comparison is the thief of joy, and it’s often based on incomplete information. You don’t know the full story behind someone else’s pricing strategy, so focus on your own unique value proposition.


For the female businesses who are scaling, who are already making over $20,000USD-$40,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, contact us and apply here.


The Hidden Price of Undercharging

Undercharging isn’t just a financial issue; it has a ripple effect that touches every aspect of your business and personal life:

Financial Stress: Struggling to make ends meet creates a constant undercurrent of anxiety. It can lead to burnout, resentment, and even health problems.

Attracting the Wrong Clients: When you undercharge, you attract clients who are primarily price-driven, rather than value-driven. These clients may be more demanding, less appreciative of your expertise, and ultimately, less enjoyable to work with.

Limited Growth: Undercharging keeps you stuck in a cycle of feast or famine. You may have to work long hours just to cover your expenses, leaving little time or energy for marketing, business development, or personal growth.

Self-Doubt: Chronic undercharging can erode your confidence and make you question your worth. It can also lead to resentment towards your clients and your business.

The Path to Empowerment

Recognizing and understanding these patterns is the first step towards breaking free from the undercharging mindset. It’s about challenging those limiting beliefs, reframing your relationship with money, and embracing your worth as a skilled professional and entrepreneur.


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If you want to be featured in the upcoming book RECLAIM, Series 2, are you a female founder, with an incredible story to share with millions to inspire them, apply here.


Calculating Your Worth: Beyond the Numbers

I hope you understand by now that undercharging isn’t just about the numbers on your invoices. It’s about recognizing and valuing your expertise, your time, and the unique transformation you offer your clients. 

Now, how do we move from vague feelings of worth to a concrete pricing strategy?

Ditch the Hourly Rate Mentality

Many of us start by setting an hourly rate, but this can be a trap.  Why? Because it implies that your value is solely determined by the amount of time you spend on a task. Your expertise, your insights, and the results you deliver are far more valuable than the hours you clock.

Instead, focus on value-based pricing. This means setting your prices based on the perceived value your clients will receive from your services or products. This approach allows you to charge what you’re truly worth, regardless of how long a project takes.

Factors to Consider in Your Pricing

To determine your value-based pricing, consider the following factors:

Your Experience and Expertise: How many years have you been in business? What qualifications, certifications, or specialized skills do you possess? The more experienced and skilled you are, the more you can charge.

Market Demand: Is your niche highly competitive or is there a high demand for your services? If you offer something unique and in-demand, you can command a premium price.

Your Costs: Don’t forget to factor in all your business expenses, including overhead, materials, software, and any other costs associated with delivering your services or products.

Your Unique Value Proposition: What sets you apart from your competitors? What specific benefits do you offer your clients? The more unique and valuable your offering, the more you can charge.

Your Ideal Client: Who are you trying to attract? What are their needs, budgets, and expectations? Your pricing should align with your ideal client profile.

Your Desired Income: How much do you need to earn to cover your expenses, invest in your business, and achieve your financial goals? Be honest with yourself and factor this into your pricing.

Pricing Models to Explore

There are several pricing models you can choose from, depending on your business model and the type of services or products you offer:

  • Project-Based Pricing: Charge a flat fee for a specific project, regardless of the time it takes.
  • Package Pricing: Offer bundled services or products at a discounted rate to incentivize clients to invest in a comprehensive solution.
  • Retainer Pricing: Charge a recurring monthly fee for ongoing services, providing clients with predictability and peace of mind.
  • Value-Based Pricing: As discussed, this involves setting your prices based on the value you deliver to your clients, rather than your time.


 For the female businesses who are scaling, who are already making over $20,000USD-$50,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, contact us and apply here.


Experiment and Refine

Pricing isn’t an exact science, and it may take some experimentation to find what works best for you and your business. Don’t be afraid to test different pricing models, adjust your rates, and gather feedback from your clients.

Remember, your prices are not set in stone. As your business grows and your expertise expands, you can raise your rates accordingly. Always communicate your value clearly to your clients, highlighting the unique transformation you offer.

Pricing your worth is a journey, not a destination. It requires ongoing self-reflection, market research, and a willingness to step outside your comfort zone. When you do, the rewards are immense. You’ll attract dream clients, build a thriving business, and experience the financial freedom and personal empowerment you deserve.


Have you joined Quora yet? To speak your mind, ask questions, and display yourself as an expert there.


Implementing Your Pricing Strategy

Sure, it’s not a walk in the park. Implementing your new pricing strategy and truly embracing your worth will require courage, resilience, and a willingness to step outside your comfort zone. However, with the right approach and mindset, you can confidently charge what you deserve and build a thriving business.

Craft Compelling Proposals and Sales Conversations

  • Highlight Value, Not Just Features: Focus on the benefits your clients will receive from your services or products. How will you help them solve their problems, achieve their goals, or transform their lives?
  • Use Storytelling: Share client success stories, testimonials, and case studies to illustrate the impact of your work.
  • Quantify Results: Whenever possible, provide concrete data or metrics to demonstrate the return on investment (ROI) clients can expect.
  • Tailor Your Message: Customize your proposals and sales conversations to address the specific needs and pain points of each potential client.

Overcoming Pricing Objections

  • Anticipate Concerns: Prepare responses to common objections like, “Your rates are higher than others” or “We have a limited budget.”
  • Reframe the Conversation: Instead of getting defensive, reframe the conversation around value. Emphasize the unique benefits you offer, the quality of your work, and the long-term results they’ll achieve.
  • Offer Options: Consider offering different pricing packages or payment plans to accommodate different budgets.
  • Stand Your Ground: Don’t be afraid to walk away from clients who aren’t willing to invest in your value. Remember, your ideal clients are the ones who recognize and appreciate your worth.

Raising Your Rates (for Existing Clients):

  • Give Ample Notice: Provide your existing clients with plenty of notice before increasing your rates. Explain the reasons behind the change, highlighting your increased expertise, rising costs, or additional services offered.
  • Focus on Value: Remind your clients of the value they’ve received from working with you and the ongoing benefits they’ll continue to enjoy.
  • Offer Incentives: Consider offering a loyalty discount or bonus service to ease the transition for your existing clients.

Embracing Your Worth

Embracing your worth is an ongoing process. It’s about continuously challenging yourself, pushing past your comfort zone, and celebrating your successes along the way. As you do, you’ll attract dream clients, build a thriving business, and experience the financial freedom and personal fulfillment you deserve. 

Here’s how:

Cultivate Confidence

  • Celebrate Your Wins: Recognize and celebrate your accomplishments, both big and small. Keep a “success journal” to document your achievements and boost your confidence.
  • Positive Self-Talk: Replace negative self-talk with empowering affirmations. Remind yourself of your strengths, your skills, and the value you bring to the world.
  • Invest in Yourself: Continue learning and growing in your field. Attend workshops, conferences, and online courses to stay ahead of the curve and expand your knowledge base.

Build a Supportive Community

  • Network with Fellow Female Entrepreneurs: Connect with other women who understand the unique challenges and triumphs of entrepreneurship. Share your experiences, learn from each other, and lift each other up.
  • Seek Mentorship or Coaching: Find a mentor or coach who can offer guidance, support, and accountability as you navigate your pricing journey.

Shift Your Mindset About Money

  • Reframe Scarcity Thinking: Instead of focusing on what you lack, cultivate an abundance mindset. Believe that there is enough success and wealth to go around, and that you deserve your share.
  • Practice Gratitude: Express gratitude for your clients, your business, and the financial resources you have. Gratitude can shift your perspective and attract more abundance into your life.

Celebrate Your Successes

  • Reward Yourself: When you achieve a pricing milestone, celebrate! Treat yourself to something special, whether it’s a spa day, a new book, or a weekend getaway.

Share Your Wins: Share your pricing successes with your community, whether it’s on social media, in a blog post, or during a networking event. Your story can inspire and empower other women to charge their worth.


With heavily investing in ourselves there is also no need to invest in multiple online courses and masterminds which are not geared toward the woman scaling her business. 

We are launching our women’s and invite only Empire Life Mastermind for female founders who are scaling their businesses, and can display in the vetting process making 20,000 USD a month consistently.


In Conclusion

There you have it, fearless female founder. You’ve journeyed through the depths of the undercharging mindset, explored the intricacies of pricing your worth, and armed yourself with strategies to implement your newfound confidence. Remember, this is a journey, not a sprint. Some days will feel like monumental wins, while others might bring self-doubt creeping back in. Be kind to yourself, and remember that progress, not perfection, is the goal.

If you’re ready to further solidify your confidence, surround yourself with a community of ambitious women, and gain personalized guidance on pricing and business growth, I invite you to join the Empire Life Mastermind. 

Together, we’ll delve deeper into the art of pricing, conquer your fears, and build empires that leave a lasting legacy.


 Hoping this article finds you well, and as always we love to hear from you in the comments!

Thanks for reading!


You can also find more information about Allison Ramsey, Empire Life Founder at Instagram, LinkedIn, Website, and Twitter

To learn more about getting started with Empire Life in scaling your online empire, while decreasing the overwhelm and pressure, you can contact Allison, Founder of Empire Life, on Instagram and LinkedIn.


Be kind to yourself, and remember that progress, not perfection, is the goal.

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