Tips For Getting Eyeballs On Your Content
The more eyeballs are on your content and targeted eyeballs the more opportunities will open up for your business and eventually (with great sales tactics too, more about this here) more conversions to clients.
I often tell clients about how they need to want more eyeballs on their content, as many as possible. There are certain social media platforms that tell us how many eyeballs have been on our content, some of these are Instagram (in the insights area), Quora, Pinterest, and Facebook Groups.
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Your Businesses ROI
All of the coaches and the female-led businesses who implemented Empire Life’s business strategies in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here.
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I have written many professional blog articles about becoming excellent marketing strategies and self-promotion here, here, and here.
We are mentioning a lot about all of the social media platforms here because we cannot just rely on one of them, we must diversify and learn about the other platforms.
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For the female businesses who are scaling, who are already making over $20,000USD-$40,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, contact us and apply here.
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These are the top social media platforms at the moment to produce content on and have a business social media presence:
TikTok
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Have you had a chance to grab our best-selling book, with women stories of their rising to success, and Redefining their success.
If you want to be featured in the upcoming book RECLAIM, Series 2, are you a female founder, with an incredible story to share with millions to inspire them, apply here.
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An amazing feature of Pinterest is that content posted there has the longest life span. Posts can last months or even years! That is much longer than Instagram which only averages a day.
Additionally, Pinterest is widely used as a search engine rather than a social media site. People are going onto Pinterest looking for solutions to their problems meaning they are very eager to buy from you. Using Pinterest will put you well ahead of others who do not by putting your business in front of more users.
Instagram is a great tool for your business because of just how many people are using it every day. According to Instagram, they average 1 billion active users, with that many people there is no telling how successful you could be with a dedicated Instagram strategy. There is an immense amount of untapped potential just waiting for you.
Another benefit to using Instagram is that you can make money directly from the app. It has never been easier to sell your products on Instagram with the latest updates including the shop tab, shoppable posts, and general product placement. Utilizing Instagram’s potential is one of the best ways to get eyeballs on your content.
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Have you joined Quora yet? To speak your mind, ask questions, and display yourself as an expert there.
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Quora is a phenomenal way to really connect with your audience and learn what they want. You have the opportunity to ask questions directly to your target audience and respond to their answers. It is even better if you create detailed responses to show that you truly care about the questions they are asking.
It can also help potential clients find out about your brand because your content will show up in the search engine. Much like Pinterest people mainly go to Quora when they have questions or problems. This also means that if you provide the answers they are looking for they will be more likely to buy from you or look into your business.
Similar to Instagram, Facebook is a good marketing tool because your content will reach a wide audience. If you use Facebook in the right way and build a marketing plan you can take advantage of the vast amount of users. Since Facebook has such a huge audience it means that your content will be viewed by tons of people which usually translates to revenue.
Facebook groups can also offer lots of potential for finding new customers. Especially if you join groups related to your professional goals. If you connect with others in your job field they may even want to help or mentor you on your journey.
TikTok
Using TikTok can definitely increase your audience reach because you can show up on many peoples for your pages. Even better, the algorithm usually shows your videos to potential clients because they are for your pages and are geared towards what they need or want. This makes it more likely for people to engage with your content.
Another benefit to TikTok is that it is all over the world. You can reach potential customers even in other countries. Also, on TikTok, you can be a local influencer while still staying relevant unlike other platforms
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With heavily investing in ourselves there is also no need to invest in multiple online courses which are not geared for the woman scaling her business.
There are mastermind and online courses primarily for the female founder who is just starting out. Where we guide them in finding and solidifying their ideal client, their client avatar, and hone in on their exact message, their true essence and bringing this to the world, in our Empire Life Blueprint Online Course, here.
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LinkedIn has tons of great qualities including the ability to market job openings. It is a good place to place offers for employees. A lot of very qualified people are looking for job openings on LinkedIn.
On LinkedIn, you can create a variety of ads ranging from video to text. It can also help you build quick connections with other people in your field. You could even share tips and tricks with one another.
SEO
Using SEO can increase the discovery of your brand. It can also make sure that more people see your links as opposed to your competitors. This makes for more eyeballs on your content.
SEO also provides reporting and analysis for you. You also don’t need to pay for ads in SEO. Overall SEO is an amazing option for marketing your business.
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Hoping this article finds you well, and as always we love to hear from you in the comments!
HOW TO GET IN TOUCH WITH EMPIRE LIFE
You can also find more information about Allison Ramsey, Facebook Digital Marketing Professor & Empire Life Founder at Instagram, LinkedIn, Website, and Twitter.
To learn more about getting started with Empire Life in launching and scaling your online empire you can contact Allison, Founder of Empire Life, on Instagram and LinkedIn.
“The more eyeballs are on your content and targeted eyeballs the more opportunities will open up for your business.”
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