3 ways to attract your ideal clients and community by being yourself
Being vulnerable in showing up as ourselves is a scary thought for a lot of entrepreneurs, especially when it comes to displaying this to online communities.
A lot of us desire to be liked, and want to think our services are for everyone. When we go a little deeper into these phemonomnas we start to understand that people liking us or that our services are for everyone, or everyone is our ideal client, are myths.
The vulnerable truth is our services are better off for a select group of people or a niche, and we will be more successful when we figure out exactly what this niche is.
—
If you want to be featured in the upcoming book REDEFINE, Series 2, are a female founder, with an incredible story to share with millions to inspire them, apply here.
—
Social Medias And Websites Audit
1 Social Media Accounts And Websites Being Congruent With Branding
To improve your personal and professional branding, start by auditing your social media profiles and websites. This might feel uncomfortable, if you have a teammate you can trust, or a mentor I recommend to ask them a second opinion too. Also, learn more about why your website matters here.
Since we are inside our businesses completely and seeing them from the inside out, this helps to ask a trusted mentor or teammate to see all the angles.
If you are seeking more clients, now is the time to remove any materials from your online presence that don’t match with your brand. I’ve talked to professionals in businesses over the years who take tweets, Instagram posts, and blog posts into account when deciding on which company to work with. Test this and see what shows up when you do a Google search of yourself. Take some time to double-check the security of your websites too, a non secure website can send visitors straight away, especially if you are charging money on your website.
Next, review the content on all of your online platforms to make sure your personal brand is consistent. Perhaps it’s a high priority for you to convey a personable, professional image. Be sure your social platforms and website pages show that brand to visitors. They should highlight your recent skill set, achievements, and relevant projects you’ve worked on.
Experiment With Your Content To See What Sticks
2 Experiment And Try Topics Out To Find The Right Balance
Of course, it’s for sure inadvisable to share your eventful Friday night out with the girls on your Twitter business account. Nope.
Exactly how much you want to share, is totally up to you to decide. Start gently with sharing, and experiment with what feels right to you. Your ideal clients will respond positively to your genuine, relatable approach. Be true to yourself.
I always advise clients to post some topics they feel comfortable talking about and then leave the posts alone, meaning if no one comments, likes it, still leave it there.
Sometimes posts go viral, and sometimes there are few comments, with the ones where there are few comments people are still seeing the posts.
Have the focus be more on having a bank of content for people to get to know you, instead of focusing on the likes, shares, and/or comments as much.
3 Making Valuable Connections
When networking online or offline, you can use your own brand to establish valuable connections and partnerships.
Make sure to focus conversations online or in person on the other person so that they feel understood, and valued. If and when possible try to discuss some of your interests outside of your company, too. Having mutual interests and chatting on interest can make the conversation more engaging and help your new connections or potential clients remember you.
Also, learn more about stopping to struggle in business here.
—
If you are desiring to become a best-selling author, and on Amazon, this is the best way to accomplish this because it is about the volume of purchases in 24-hours that make an author a best-seller.
—
The cool amazing thing about being involved in a REDEFINE Series book is we, the Empire Life Team, do all of the above for you in the process of becoming a published author, or second time or third time published author…check out more information about this here.
If you have picked up my best-selling book REDEFINE, here, you already know that taking my finances seriously was a process for me, and you can connect more with my why there! My chapter is all about money mindset, and I highly recommend it. Money can work for us, yet we need to know how it can work for us while in business.
HOW TO GET IN TOUCH WITH EMPIRE LIFE
You can also find more information about Allison Ramsey, Facebook Digital Marketing Professor & Empire Life Founder at Instagram, LinkedIn, Website, and Twitter.
To learn more about getting started with Empire Life in launching and scaling your online empire you can contact Allison, Founder of Empire Life, on Instagram and LinkedIn.
“Being vulnerable in showing up as ourselves is a scary thought… “
our Recent blogs
Check Out The Most Recent Blogs.
Build Wealth While You Sleep: The Power of Passive Income Streams for Entrepreneurs
Build Wealth While You Sleep: The Power of Passive Income Streams for Entrepreneurs You know what they say...don't put all your eggs in one basket. As a driven woman entrepreneur, you've likely embraced this wisdom, diversifying your business ventures and investments....
Stop Undercharging: Master the Art of Pricing Your Worth.
Stop Undercharging: Master the Art of Pricing Your Worth I get it. You're probably scared. The thought of raising your prices might send a shiver down your spine. Will clients flee? Will they think you're overvaluing your services? As a fellow female founder, I've...
Don’t Chase Leads, Build Relationships: The Long-Term Game of Scaling Your Online Business
Don't Chase Leads, Build Relationships: The Long-Term Game of Scaling Your Online Business We all want to see our businesses thrive. The drive to scale, expand, and reach a wider audience is a fundamental part of entrepreneurial ambition. Especially as women in...
Let’s scale your online empire.
Say Hello!
Hi There! We will love to hear from you! Come Find Us on social and dm us!
Hi, All of it was awesome!.
Thanks for sharing!
Incredible!
Thanks!
Please stay safe and healthy. Keep on, keep on! Your tremendous work, efforts, website, and blog here radiate so much energy that will make us want to get notified of every post you make. Keep spreading positivity.
Love lots from Latvia!
I will immediately grasp your rss feed as I can’t find your e-mail subscription link or e-newsletter service. Do you’ve any? Please allow me realize in order that I may subscribe. Thanks.
I am glad to be one of several visitors on this outstanding website (:, thankyou for putting up.
Some truly interesting info , well written and broadly speaking user general and easy to understand. Highly commendable!
I’d need to verify with you here. Which isn’t something I normally do! I enjoy reading a post that can make people think. Also, thanks for allowing me to comment!
Merely a smiling visitor here to share the love (:, btw outstanding style and design. “Make the most of your regrets… . To regret deeply is to live afresh.” by Henry David Thoreau.
Have you ever thought about publishing an e-book or guest authoring on other sites? I have a blog centered on the same information you discuss and would really like to have you share some stories/information. I know my audience would enjoy your work. If you’re even remotely interested, feel free to send me an e mail.
I believe this web site holds very great pent subject matter content.
I’ve been absent for a while, but now I remember why I used to love this web site. Thank you, I will try and check back more frequently. How frequently you update your website?
Your blog is a masterpiece of insightful and informative writing.
Your stories are a journey into the unknown.
Your writing is a masterpiece of expression.
I’d have to verify with you here. Which isn’t one thing I usually do! I get pleasure from reading a post that can make people think. Also, thanks for permitting me to remark!
Every blog post is a chance to refine your voice and make it even more powerful.
I enjoyed reading it from start to finish.
Your writing is a beacon of insight.
Your blog is a journey through the depths of your expertise.
Outstanding work!
A voice for women’s rights and equality in the digital sphere.
An intellectual sanctuary where minds are free to roam and explore the boundless realms of knowledge.
A sanctuary for those who thirst for understanding.
Your writing is a true masterpiece.
Reading your blog is always a pleasure.
Your words are a symphony of emotions.