Why Do Stories Sell? The Art of Psychological Marketing There’s a powerful truth that echoes through the halls of advertising agencies and start-up garages alike — “People don’t buy products, they buy stories.” Isn’t that just the truth? Think...
Overcoming imposter syndrome: strategies for confidence-building as a female entrepreneur It’s no secret that women entrepreneurs are more likely to experience this phenomenon of imposter syndrome. In fact, studies have shown that 60% of women delay starting...
