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Why Do Stories Sell? The Art of Psychological Marketing

Why Do Stories Sell? The Art of Psychological Marketing

by Empire Life Team | Nov 24, 2023 | Archives

Why Do Stories Sell? The Art of Psychological Marketing  There’s a powerful truth that echoes through the halls of advertising agencies and start-up garages alike — “People don’t buy products, they buy stories.” Isn’t that just the truth?  Think...
Overcoming Imposter Syndrome: Strategies for Confidence-Building as a Female Entrepreneur

Overcoming Imposter Syndrome: Strategies for Confidence-Building as a Female Entrepreneur

by Empire Life Team | Feb 24, 2023 | Archives

Overcoming imposter syndrome: strategies for confidence-building as a female entrepreneur It’s no secret that women entrepreneurs are more likely to experience this phenomenon of imposter syndrome. In fact, studies have shown that 60% of women delay starting...
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