Web Design & Development
Branding • sales • business
Hearts Inspired – Classic, Professional, Friendly, Fresh Branding
With a Focus On Branding, Digital Marketing, Sales, Website Design & Development Case Studies
Empire Life Team
Web Design & Development
Back in 2017, Hearts Inspired Healing was dealing with problems that have become widespread in the coaching industry
Their website was underperforming, they also didn’t enjoy designing & developing a more robust website for a better user experience.
One huge area they weren’t able to take advantage of any online lead generation opportunities.
As a nationally recognized healer, Hearts Inspired Healing had primarily focused their word-of-mouth efforts with friends and family for lead generation — a strategy that coaches have long relied on.
But word-of-mouth is not always enough in the age of digital and with the online opportunities to scale. Consumer behavior has changed, and businesses in every industry are turning to online marketing tactics to attract and convert leads.
At first glance, it was clear that Hearts Inspired Healing’s website was far too limited for everything they offered. Their second-to-none customer support and elite portfolio of offering guidance to other healers aiming to be a powerful healers too — weren’t translating through their website, which was stifling their potential for online lead generation.
After a foundational assessment, Empire Life found that Hearts Inspired Healing had a lot of the same digital marketing problems that many other coaching businesses do:
- No Lead Generation Strategy
- No eCommerce Store or Online Programs
- No Tracking or Reporting Capabilities
- No Sales Funnel
- Unclear Offering
- No Intuitive User experience
The Market Share
Recognizing their potential, Owner, Windy started their search for a digital marketing agency meeting their needs & understanding their vision.
“I needed to significantly increase our meaningful impact online, from my overall brand to how I attracted and engaged with my potential clients,” said Hearts Inspired Healing.
“Empire Life really understood my unique challenges and my needs as a coaching business, & I’m thrilled to continue working with them. They truly understood my true energy + vision & brand.”
A responsive framework was developed to help the site work on any device and operating system. This made the website available to a wider user base and future-proofed for new devices.
User Experience Research
Empire Life created a survey for Hearts Inspired Healing to send to their ideal prospective clients. Empire Life & Hearts Inspired Healing researched
We redesigned Hearts Inspired Healing brand from the ground up. Re designing their brand to completely resonate & portray their classic, friendly, clean + crisp branding.
From 2017 to 2018, Hearts Inspired Healing Experienced –
Leads increased by 1008% YOY in Year 1! Building & creating a meaningful impact online with their social media!
While all of these strategies substantially increased the website’s traffic, Empire Life also deployed the following tactics to improve the website’s conversion rates:
- Gated Content – Creating new downloadable offers such as free templates, eBooks, and guides — gated behind forms.
- Pop Ups – These pop up offers were deployed across the site to help convert traffic that would have otherwise left the site.
- Resource Center – Empire Life created a state-of-the-art resource center hosting all of their amazing blog articles, to organize all of Hearts Inspired expert downloadable content assets, and blog articles. This helps users quickly filter and find content assets they’re looking for.
From 2017 to 2019, Hearts Inspired saw *drumroll please*:
Building & creating a meaningful impact online with their social media!
- Conversion Rate – 82%
- Return website users – 2008%
- Social Following increase – 4017%
Hearts Inspired Healing signed on to a full service tech & digital marketing retainer with Empire Life for one year to extend their reach, and increase their traffic and leads via website SEO, email marketing, podcast creation & launch, paid Facebook ads + management, business + sales consulting, & advertising strategies.
As the heart of their digital presence, Hearts Inspired Healing website needed to be reimagined from the ground up, when they first came to us they only had a blog with a few blog articles.
Their digital marketing plan leverages a monthly project calendar and a dedicated team of strategists, account managers, copywriters, graphic designers, advertising experts, developers and SEO specialists.
With this in place, Hearts Inspired Healing had ongoing support for whatever they needed, as well as monthly marketing, technology, sales, and business goals that were determined by Empire Life.
The Launching a New Website & Digital Marketing Plan
After meetings, calls and an in-depth discovery period, the Empire Life team came up with a plan that consisted of:
New Content Management System (CMS)
Hearts Inspired Healing new website was custom built on WordPress.
- On WordPress – This allows their team to easily update content and create new pages when necessary.
- WooCommerce: For the eCommerce pages, WooCommerce was used to give Hearts Inspired Healing maximum flexibility and scalability. The WooCommerce shop integrates the technology needed to create a sophisticated product experience, like customizable product filtering for up-selling and cross-selling opportunities.
Empire Life planned out a conversion sales funnel with user-friendly navigation to encourage more users to convert to leads & potential clients.
Tracking & Reporting Capabilities
Empire Life believes that if something can’t be measured, it can’t be improved. Therefore, the Hearts Inspired Healing website was set up to easily report on traffic, site speed and other statistics with Google Analytics.
After months of planning, design, content strategy & development, Hearts Inspired Healing website officially relaunched in November of 2017 and their WooCommerce platform was ready to launch the following month.
The improvements were instantaneously noticeable and the increase in website traffic and leads soon followed.
Continued Digital Marketing Plan
Starting a Digital Marketing Retainer Strategy
After their website build out, Hearts Inspired Healing opted to have Empire Life build & design their email marketing campaign, and craft exact sales scripts for their coaching programs. We custom designed to each client’s unique situation to maximize the potential for lead generation and sales.
Within the digital marketing plan, Empire Life deployed a barrage of tactics aimed at increasing website traffic such as:
- Email Marketing – This included announcing promotions, new products, and upcoming events. A consistent email strategy keeps Hearts Inspired Healing top of mind.
- Search Engine Optimization (SEO) – Success here related to on creating 20+ net new pages on the site, all aimed to target specific keywords and topics.
- Email Lead Nurturing Strategy – Automated lead nurturing email campaigns launched via HubSpot’s marketing automation system.
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