Best Email Marketing Platforms to Get Your Messages Noticed And Clicked On  

Picture this: emails are like the secret superheroes of our business. 

They swoop in and save the day, connecting us with clients, partners, and colleagues fast.

They’re like the trusty sidekick that helps us conquer deadlines, coordinate projects, and spread the word about our amazing products and services.

First off, emails are the ultimate multitaskers. They juggle a gazillion things at once, allowing us to communicate with multiple people simultaneously, all with a simple click of a button. 

Need to share important updates with your team? Boom! Just one email away. 

Want to collaborate with a colleague who’s halfway around the world? Zap! An email will bridge the gap. It’s like having your own personal teleportation device!

Remember the old saying, “communication is key“? 

Well, emails are the master key that unlocks countless opportunities for success. They allow us to maintain a constant line of communication with our clients, ensuring we’re always there to answer their questions, address their concerns, and provide top-notch customer service. 

 Plus, with emails, there’s no need to worry about time zones or interrupting someone’s day with an ill-timed phone call. We can reach out whenever it suits them and them, bringing convenience and efficiency to the table.

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Your Business ROI

All of coaches and female-led businesses who implemented Empire Life’s business strategies in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here.

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Email Marketing

Did I mention the power of email marketing? It’s like having a mini advertising agency right at our fingertips. With well-crafted emails, we can capture the attention of potential customers, showcase our latest products or services, and entice them to take action. Whether it’s a quirky subject line or a captivating call-to-action, emails give us the tools to charm, persuade, and ultimately boost our business’s bottom line.

Let’s not forget the most important aspect: emails can be fun! They’re a canvas for creativity and self-expression. We can add a dash of humor, a sprinkle of emojis, and a pinch of personal touches to make our emails stand out. 

Let’s inject some personality into our messages and create meaningful connections with the people we interact with.

If you’re looking for email marketing platforms to get your messages delivered, look no further! 

I have here a few of the best email platforms to get your messages delivered!

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For the female businesses who are scaling, who are already making over $20,000USD-$40,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, contact us and apply here.

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The Best Email Marketing Platforms We Found In Our Research

ConvertKit

First of all, ConvertKit is incredibly easy to use, even for those of us who aren’t tech wizards. However, don’t let its simplicity fool you—ConvertKit packs a serious punch when it comes to power.

One of ConvertKit’s coolest features is its ability to effortlessly offer content upgrades and incentives with email signup forms. I personally use it for my business and it really made me say goodbye to the hassle of manually delivering those goodies. Plus, it comes with handy auto-responders that let you send drip emails straight from the platform. It’s like having your own personal email assistant!

Segmenting subscribers is a breeze with ConvertKit. You can easily divide them into those who are interested and those who’ve already made a purchase. This nifty feature allows you to send automated emails that feel super personal, skyrocketing your conversion rates. 

Guess what? ConvertKit has all the bells and whistles you’d expect from a top-notch email marketing service. We’re talking A/B testing, stunning email templates, a landing page builder, smart workflows, and more. It’s like having a marketing Swiss Army knife in your toolkit.

Here’s the icing on the cake—ConvertKit is all about supporting its users. They offer email-based support to address any questions or issues you might have. 

What sets ConvertKit apart is that it caters specifically to creators and professional bloggers. They’ve got features like paid newsletters that are tailor-made for you. That’s why we rate them as the best email marketing service for all you creative minds out there.

Oh, and did I mention that you can even sell digital products and subscriptions using ConvertKit? Yup, they’ve got you covered on that front too. It’s like having your own mini e-commerce empire in one convenient place.

Now, I know you’re probably wondering about the price. Well, ConvertKit offers a generous 14-day free trial to get you started. Plus their pricing starts at just $29 per month and they’ve got a 30-day refund policy in case you’re not totally satisfied.

If you’re looking to take things to the next level, their Creator Pro plan is where it’s at. You’ll unlock advanced functionality like a newsletter referral system, subscriber scoring, advanced reporting, and even Facebook custom audiences. It’s like having your own personal marketing dream team.

Constant Contact

Constant Contact is perfect for beginners and small businesses who want to get their message out there without getting a headache.

Let me tell you, Constant Contact is one of the largest and fastest-growing email marketing services in the world. But don’t let that scare you! It’s also the most user-friendly platform out there. 

Here are some reasons why:

• Unlimited emails: You can send as many emails as you want! No more worrying about being charged extra for sending too many emails.
• Easy tracking and reporting: You can see who’s opening your emails, clicking on links, and more. This way, you can figure out what’s working and what’s not.
• Built-in social media sharing tools: You can easily share your emails on Facebook, Twitter, and other social media platforms.
• Free image library: Need some images for your emails? No problem! Constant Contact has a library of free images that you can use.
• List segmentation: You can divide your email list into different groups based on things like interests, location, and more.
• Powerful eCommerce integration: If you have a Shopify store, you can integrate it with Constant Contact. This makes it easy to send emails to your customers about new products, sales, and more.

If you sign up for Constant Contact’s Email Plus accounts, you get even more features:

• Email automation: You can set up automated emails to be sent out based on certain triggers. For example, if someone signs up for your email list, you can set up an automated welcome email to be sent to them.
• Drip campaigns: You can send a series of emails to your subscribers over time. This is great for things like onboarding new customers or promoting a new product.
• Surveys & polls: You can create surveys and polls to get feedback from your subscribers.
• Coupons: You can create coupons to offer to your subscribers. This is a great way to reward loyal customers and encourage new ones to make a purchase.
• Online donations: If you’re a nonprofit, you can use Constant Contact to accept online donations.
• Subject line A/B testing: You can test different subject lines to see which ones get the best open rates.

Let’s not forget about Constant Contact’s customer support! They offer live chat, phone calls, email, community support, and a vast library of helpful resources. They even offer in-person live seminars across the United States. 

If you’re a small business owner who wants to learn the basics of email marketing, you can attend one of their seminars and start using email marketing like a pro.

The best part? Constant Contact has a 60-day free trial (no credit card required). After that, their pricing starts as low as $9.99/month. So what are you waiting for? Give Constant Contact a try and start sending engaging emails today!

HubSpot

First off, let’s talk about the price—everyone’s favorite topic. HubSpot offers a free plan to get you started, and who doesn’t love freebies? With the free version, you get access to their CRM and a bunch of amazing marketing, sales, service, and operations tools. It’s like getting a whole toolbox without spending a dime!

Now, let’s get to the juicy stuff—the benefits. HubSpot’s email marketing service is a powerhouse of automation features designed to help your business grow faster than a speeding bullet. 

Here’s what makes it so awesome:

• Easy drag-and-drop email builder: You don’t need to be a tech wizard to create stunning newsletters. HubSpot’s email builder lets you unleash your creativity with its intuitive drag-and-drop interface. Plus, they have a selection of templates that’ll make your emails look like they were crafted by professional designers.
• Personalization galore: With HubSpot’s native integration with their CRM, you can personalize your emails for each subscriber. Want to address them by name? No problem! Need to customize content based on their location or other details? HubSpot has got your back. It’s like having a personal assistant for each of your subscribers!
• Supercharged features: HubSpot doesn’t hold back when it comes to features. They’ve got all the bells and whistles you’d expect from an enterprise-level email marketing software. Think send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and much more. It’s like having a superhero arsenal at your fingertips!

HubSpot is not just about email marketing. It’s an all-in-one marketing platform that covers all bases. Alongside email marketing, you’ll have access to their CRM, automation workflows, sales tools, website builder, and operation hub. It’s like getting a whole marketing department in one platform!

Now, let’s talk pricing. 

The free plan gives you a taste of HubSpot’s awesomeness, allowing you to send 2,000 emails and store an unlimited number of subscribers. It’s a generous offer to get you started. If you need more advanced capabilities, their paid plans start at just $45/month. That’s a small investment for the tremendous value you’ll be getting.

Omnisend

First things first, let’s talk about their free email marketing plan. While other platforms might limit your access to the good stuff, Omnisend gives you a taste of their power right from the start. Their free plan includes pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS and web push notifications. It’s like getting the whole shebang without spending a dime!

Don’t worry, as your contact list grows, you can easily upgrade to their paid plans. Omnisend seamlessly integrates with all the popular website builders and eCommerce platforms like WooCommerce, Shopify, and BigCommerce. 

They’ve also got hundreds of integrations with other business tools like live chat software and help desk services. It’s like they have a superpower for connecting with every tool you could ever need!

Now, let’s talk about the real hero of Omnisend—their pre-built eCommerce marketing automation workflows. These babies are designed to help you drive more revenue and save you time. They’ve got workflows for everything, from welcoming new subscribers with open arms to rescuing abandoned carts and cross-selling like a pro. It’s like having a team of marketing experts working around the clock for your business success!

Creating stunning emails is a breeze with Omnisend’s easy-to-use email builder and their vast selection of templates. You can unleash your creativity and design beautiful, on-brand campaigns that will leave your subscribers in awe. 

Here’s the best part—personalization! With their powerful targeting and segmentation features, you can deliver personalized emails that hit the bullseye every time.

Oh, and did we mention that Omnisend is the superhero of SMS too? Yep, they’ve got SMS built right into their platform, so you don’t have to pay for a separate software. Guess what? You can send messages to 209 regions across the world. It’s like having a global communication network at your fingertips!

How much does this superhero power cost? Well, Omnisend’s free email marketing plan allows you to contact up to 250 subscribers. If you’re ready to unleash the full potential of Omnisend, their paid plans start at just $16 per month. It’s a small price to pay for the incredible value you’ll receive.

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Brevo

Brevo, the new name for Sendinblue, is a rad SMS and email marketing software for businesses that’s taking Europe by storm.

With Brevo, you don’t need to be a coding wizard or a tech genius to create stunning and engaging emails. They have a drag-and-drop email editor that’s perfect for beginners.

Brevo comes with some seriously impressive marketing automation tools that can automatically send follow-up emails, segment users, and select the best time to send bulk emails with the help of their AI algorithms, which is pretty nifty.

Brevo offers a completely free email marketing plan with unlimited contacts, which means you can send as many emails as you want. However, all your emails will have the Brevo branding on them.

Their paid plans start at only $25 per month for the Lite version, which includes a ton of additional features such as landing page builders, live chat, sales CRM, and Facebook ads integration. This means you’ll get more bang for your buck!

Brevo also offers a separate SMTP bulk email marketing service, which you can use to power automated or transactional emails from your WordPress site. This is not necessary for email marketing campaigns, but it’s a nice feature to have if you have a big website and want automatic real-time content-based emails.

In summary, here are the benefits of using Brevo:

• A free email marketing plan with unlimited contacts
• Easy-to-use drag-and-drop email editor
• Marketing automation tools to automate follow-up emails and segment users
• AI algorithms to ensure best email deliverability
• Paid plans starting at only $25 per month
• Additional features like landing page builders, live chat, sales CRM, and Facebook ads integration
• Separate SMTP bulk email marketing service

Drip

What’s so cool about Drip? 

Well, for starters, they seamlessly integrate with all the popular website builders out there, including WordPress and WooCommerce. It’s like they have a secret handshake with your website, allowing you to effortlessly add pop-ups and opt-in forms to capture those precious leads.

Yet here’s where Drip really shines—marketing automation. They’ve got the brainpower to supercharge your email campaigns. With their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag-and-drop builder for automation workflows, you can reach your customers with laser precision and boost those sales like a boss.

Drip’s got your back with live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation. It’s like having a whole team of marketing experts guiding you to success.

Now, let’s talk about price. Drip may be a bit on the pricey side, but trust us, it’s worth every penny. Their plans start at $49 per month, and they offer a free trial so you can test the waters before diving in headfirst. Plus, they recently added SMS notifications as a feature to all plans, making them a true all-in-one email marketing platform for store owners.

If you’re an eCommerce wizard or a business owner who wants to take your marketing efforts to the next level, Drip is the email marketing software for you. 

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AWeber

First things first, getting started with AWeber is a breeze. They seamlessly connect with most platforms, including the beloved WordPress. Whether you’re a tech genius or a tech newbie, AWeber has got your back.

Once you’re in, you’ll be greeted with a treasure trove of goodies. They’ve got ready-to-use HTML email templates, list management tools, autoresponders (because who has time to manually respond to every email?), A/B testing to fine-tune your campaigns, and detailed email tracking that gives you insights like a detective on a mission.

AWeber also has some seriously impressive features up their sleeve. They offer AMP emails to give your messages that extra oomph, automatic RSS-to-email for all you blogging aficionados out there, and tag-based subscriber segmentation to target your audience like a sharpshooter.

When it comes to support, AWeber’s got your back like a trusty sidekick. They offer live chat, phone support (yep, you can actually talk to real humans), email support, live webinars (because who doesn’t love a good webinar?), and a vast library of how-tos and tutorials to make you an email marketing pro in no time.

Now, let’s talk moolah. AWeber has a limited free plan that caters to up to 500 subscribers. After that, their pricing starts at a wallet-friendly $19 per month. If you want to save even more, you can sign up for quarterly or annual plans. Saving money and conquering the email marketing game? That’s a win-win!

If you’re ready to take your email marketing to new heights, AWeber is your go-to companion. They’ve got the tools, the support, and the experience to help you succeed. 

Moosend

Creating an eye-catching email newsletter has never been easier. With Moosend, you can whip up a stunning email design that perfectly matches your brand in just a few minutes. Choose from their extensive library of pre-made templates or unleash your creativity and build a completely custom template that wows your audience.

Here’s where Moosend really shines—marketing automation. No matter which plan you choose, you get access to their powerful automation features. With their automation workflow designer, you can create personalized subscriber journeys that engage and delight your newsletter subscribers. It’s like having a personal assistant handling your email marketing while you focus on other important tasks.

When it comes to tracking the success of your campaigns, Moosend has got you covered. Their detailed email analytics provide you with key metrics such as opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data. It’s like having a crystal ball to understand your audience’s preferences and tailor your future campaigns for maximum impact.

Moosend is packed with conversion optimization features that make your campaigns irresistible. From A/B testing to email heatmap analytics, countdown timers to conditional content, and even an AI-engine for product recommendations, they’ve got all the tools you need to turn your subscribers into loyal customers. With options like popup forms, floating bars, and newsletter signup subscription forms, you can effortlessly grow your subscriber list like a marketing maven.

Here’s the cherry on top—Moosend offers a 30-day free trial with unlimited emails, and no credit card is required to get started. After that, their pricing starts at just $9 per month for their Pro plan, which includes a landing page builder, transactional emails for eCommerce websites, team management, and more. It’s like getting a sweet deal that won’t break the bank!

If you’re a small business looking to make a big impact with your email marketing, it’s time to harness the power of Moosend. Get ready to create stunning campaigns, automate like a pro, and watch your conversions soar. Happy moo-sending!

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With heavily investing in ourselves there is also no need to invest in multiple online courses and masterminds which are not geared toward the woman scaling her business. 

We are launching our women’s and invite only Empire Life Mastermind for female founders who are scaling their businesses, and can display in the vetting process making 20,000 USD a month consistently.

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In Conclusion

Selecting the right email marketing platform is crucial for ensuring that your messages reach their intended recipients effectively. With the numerous options available in the market, it’s essential to consider key factors such as deliverability rates, automation capabilities, user-friendly interfaces, and robust analytics.

Ultimately, the best email marketing platform for you will depend on your specific needs and budget. It’s crucial to evaluate each platform’s strengths and weaknesses, and consider how well they align with your business goals. Remember to test different platforms, utilize their trial periods, and gather feedback from users before making a final decision. 

Email marketing is a powerful tool for connecting with your audience and driving business growth. By leveraging the right platform, you can effectively deliver your messages, engage subscribers, and achieve your marketing objectives. Choose wisely, and watch your email campaigns flourish.

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 Hoping this article finds you well, and as always we love to hear from you in the comments!

Thanks for reading!

HOW TO GET IN TOUCH WITH EMPIRE LIFE

You can also find more information about Allison Ramsey, Facebook Digital Marketing Professor & Empire Life Founder at Instagram, LinkedIn, Website, and Twitter. 

To learn more about getting started with Empire Life in launching and scaling your online empire you can contact Allison, Founder of Empire Life, on Instagram and LinkedIn.